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Building brand recognition and credibility for a physical therapy provider operating across multiple fitness facilities.
Challenge:
Establish a standalone brand for a business without a fixed location
Solution:
Created a unified visual system and marketing toolkit that worked across digital and physical touchpoints
Role:
Graphic Design, Video & Motion Design
Year:
2017-2018
This full-scope rebrand supported a sports-focused physical therapy practice operating out of multiple gym locations across Maryland. With no dedicated standalone clinic, the challenge was to build a strong, cohesive identity that could stand on its own—whether seen at a partner facility, a tradeshow, or in someone’s inbox. I handled all creative for this project, including website design, email campaigns, event signage, and print collateral. The goal was to boost Herlong Sports PT’s visibility and professionalism so patients could instantly recognize and trust the brand—regardless of which gym location they were walking into. The result was a sharp, athletic-forward system built for versatility, clarity, and brand confidence across platforms.
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